Energize
Joe Frazier singing his rendition of 'I did it My Way' inspired by Frank Sinatra's photos taken for Life Magazine of the Fight of the Century 1971 where Frazier beat Muhammad Ali
Energize is a multimedia project based on the values that adults and children aspire to through amateur sport. The project is running from May 2010 until March 2011. Energize is working with three sports clubs interpreting through film, photography and words how values are important in their relevant sporting disciplines. Kinsley Boys Football Club, Alpha Boxing Club and the SESKU Academy (martial arts) are all taking part in this project, all in the South East of the Wakefield District. The arts are bringing an innovative edge to the offing of these clubs as they explore their creativity whilst promoting their club within the local community.
The founder of the Modern Olympic Movement, Pierre de Coubertin saw the Olympics as a way to develop a set of universal principles or values that could be applied not only to sport but to education and society. The Energize project is exploring the Olympic values of Respect, Excellence and Friendship to see how these values are lived out in the Clubs and wider community.
Joe Frazier former World Heavy Weight Champion with Tyler Wilson of Alpha Boxing Club taken as part of Energize Project
The project is working at all levels from the management committees, the trainers and members of all ages. Through a series of art and media related sessions participants will help to contribute to a multimedia installation of work that can be experienced on the opening weekend of the Olympics in 2012. This will tie into Wakefield Council's 'save the day' celebrations of the Olympics. The project will come together in March 2012 with a local launch.
Kinsley Primary School will produce a 3 minute film as a trailer to Energize and to help promote the Olympics and the project.
The work being produced through Energize will leave an exciting legacy of film and multimedia that captures contemporary thinking reflecting social attitudes of our time leading up to the Olympics. It is relevant, compelling and engaging to audiences immediately, but its poignancy and impact will become more significant as time passes.
Funded through Wakefield Council Creative Partners Scheme
